September 3, 2008

Rella:Cowan Expands Its Business Along the Coast

DURHAM, N.C. - Rella:Cowan, a strategic marketing and advertising firm, has begun working with the Hilton Wilmington Riverside, located in the heart of downtown along the shore of the Cape Fear River. The agency will be developing a new sales package for the newly refurbished hotel and suites. The Hilton account increases Rella:Cowan's business with tourism, technology and health care clients around the Wilmington area, extending into South Carolina.

"After seeing what Rella:Cowan has done for other clients, we were very excited to hire them" says Barry Eagle, area director of sales and marketing for the Hilton Wilmington Riverside. "Our property has just completed an 11 million dollar makeover, and we believe Rella:Cowan is the right organization to help us promote the change."

Rella:Cowan has been working with the Wilmington and Cape Fear Coast Convention & Visitors Bureau for nearly two years, and the agency's first coastal account began nearly four years ago with Education Management Systems, makers of Meals Plus software. A new Meals Plus website developed by Rella:Cowan will launch after Labor Day.

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