May 3, 2010

Z-Bowl Hires Rella:Cowan to Create Website for Opening

Durham, NC - Rella:Cowan, a strategic marketing and advertising firm, helped Z-Bowl open its first location by creating a new website for the family entertainment center. Z-Bowl celebrates its opening this weekend with a free event for the public on Saturday, May 1, from 1-4 p.m. The new website, developed by Rella:Cowan and its web partner, CrossComm, was launched this week at http://www.zplaceforfun.com, showcasing the entertainment and activities that families can enjoy at Z-Bowl. Rella:Cowan developed the design and content, while CrossComm built the new website.

"Working with this team has been a real treat, and I've been impressed with their talent and creativity throughout the process," says Roger Camp, Manager of FEC Partners, LLC, developers of Z-Bowl. "They really captured the energy and fun on our website that our customers will experience when they come through our doors."

The website describes the range of entertainment that customers will find, including 18 lanes of bowling with state-of-the-art software driving each game. Z-Bowl's arcade, ZFunZone, features 57 of the most popular games with a "small ball" bowling area. And the center's restaurant, Za's, will be opening soon with brick-oven pizzas and an open-flame grill with HD and flat-screen TVs, as well as pool tables, shuffleboard, and darts.

Other features that will be added to the website over the next month include "Plan a Party" where users can book a party room for kids' birthday parties or adult groups and purchase food and beverages. Customers will also be able to "Reserve a Lane" and "Join a League" in the coming weeks.

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