August 20, 2008

Smith Debnam Hires Rella:Cowan as Agency of Record

Durham, N.C. - Smith Debnam Narron Drake Saintsing & Myers, L.L.P., a multi-service law firm based in Raleigh, has tapped Rella:Cowan, a strategic marketing and advertising agency, to help conduct the firm's rebranding efforts. For more than 35 years, Smith Debnam has been providing comprehensive legal counsel to clients on business and personal matters. Rella:Cowan will be working with Smith Debnam to help establish a unified brand for the firm, which is rather diverse in practices.

"Over the years we've been very successful in nurturing our attorneys to grow their practices according to each attorney's expertise and particular area of interest," says Smith Debnam's Marketing Partner, Byron Saintsing, "Because we have a multi-service firm, it's time for us to hone our marketing message and unify those practices under one brand. After conducting an agency search, we believe Rella:Cowan has the expertise to help guide us through that process. They seem to really understand what branding is about and the importance of having a strong message."

Rella:Cowan will be working with Smith Debnam to position the firm and create messaging for marketing. The agency will also be developing a new logo, full corporate identity package, new firm website, as well as firm brochure and marketing materials for the firm's various practices. Throughout the year, Rella:Cowan will be working with Smith Debnam to integrate the new brand messaging into advertising and other marketing efforts.

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