June 4, 2008

Glover Printing Taps Rella:Cowan for Rebranding

RALEIGH, N.C. - Glover Printing has hired Rella:Cowan, a strategic marketing and advertising firm, to rebrand the company. The locally owned commercial printer has been serving the region for more than a half a century, and it has continued to acquire technology and break into new markets. Now, Glover wants to hone its message for marketing and sales efforts.

"We've been doing things right for years now, and we've been growing. But what we haven't done is focus our message for today's customers," says Brian Goldberg, operations manager of Glover Printing. "We've been very impressed with the way that Rella:Cowan has uncovered the value that we truly offer customers, and we believe their creative ideas will help set us apart from the competition."

Rella:Cowan will be researching the area's printing market to develop a brand positioning and marketing tagline for Glover Printing. Once the positioning is finalized, Rella:Cowan will be working on various marketing communications for Glover and providing counsel as the printer moves into new markets.

"This has been an energizing process with Rella:Cowan," says Goldberg. "We're so excited about the direction in which things are going, and we can't wait to move forward with our new positioning."

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