February 26, 2008

Health Information Associates Selects Rella:Cowan

Durham, N.C. - Health Information Associates (HIA), a healthcare coding company, recently selected Rella:Cowan Advertising to be the company's agency of record. Based in Pawleys Island, S.C., HIA underwent an agency search to find a marketing partner to help manage the company's ongoing marketing and advertising and help HIA launch new initiatives.

"After getting to know Rella:Cowan, it's clear that our two companies are in sync," says Betsy Bailey, president and CEO of HIA. "We were impressed by their close attention to our business and by the positive comments that their clients expressed. It makes us confident that we've made the right choice."

Rella:Cowan will be developing identities for two crucial company initiatives that will help position the company within the industry, particularly when it comes to recruiting new staff. The strategic marketing and advertising firm will also be working with HIA to enhance the company's presence in trade media and produce new tools for marketing and recruitment.

Since the company opened its doors more than 15 years ago, HIA has experienced continued growth year after year. Now, HIA has employees working in hundreds of hospitals and healthcare settings throughout the country.

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