December 18, 2009

Rella:Cowan Wins Acclaim from Society of Illustrators

Durham, NC - Rella:Cowan, a strategic marketing and advertising firm, recently received a Silver Medal for Advertising from the Society of Illustrators for its prestigious Annual Exhibition, Illustrators 52. Nearly 5,000 entries were submitted worldwide, and Rella:Cowan's "Great Gray Slug", illustrated by Elizabeth Traynor, was recognized. Not only that, but two others in the agency's campaign, "Porcupine" and "Mockingbird", were also included in the show. Only about 200 illustrations in all were chosen.

The winning illustration was featured in a print advertising campaign that Rella:Cowan created for Health Information Associates of Pawleys Island, S.C.

"The whole point of this campaign was to highlight the fact that Health Information Associates has the kind of staff who are the opposite of what one thinks when they think of a poor work ethic," says Domenick Rella, partner and creative director for Rella:Cowan. "So we created a campaign featuring critters who are not exactly known for having great qualities. Plus, the very fact that it took Elizabeth dozens and dozens and dozens of hours to hand-draw these things underscores our client's work ethic. In any case, they're truly beautiful pieces of art. I'm thrilled to have worked with her."

The work of the winners of the competition will be on display February 24 through March 20, 2010, at the Society of Illustrators' Museum of Illustration in New York City.

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