July 5, 2007

Law firm hires Rella:Cowan for branding work

Durham, N.C. - Pulley Watson King & Lischer (PWKL), a long-established firm in Durham, has hired Rella:Cowan, a marketing and advertising agency, to rebrand the law firm which specializes in medical malpractice and personal injury cases. Rella:Cowan will work with PWKL to research and develop the firm's brand positioning and create a new corporate identity and website, as well as other marketing tactics.

"We talked to a number of marketing and branding agencies, and Rella:Cowan was the one who truly understood what we need to do for this firm," said Stephanie Jester, Firm Administrator for PWKL. "We were impressed with their proven experience and their guidance in helping this firm become even more competitive in the complex realm of medical malpractice and personal injury law."

The agency is conducting a competitive analysis and executive interviews to develop the firm's new brand positioning. The research phase will be followed by the development of a full corporate identity package with a new logo and website that will include public service information about specific medical conditions and preventing them.

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