December 11, 2009

Goodberry's Taps Rella:Cowan For A New Spin On Frozen Custard

Durham, NC - Rella:Cowan, a strategic marketing and advertising firm, is working with Goodberry's Creamery to create a television brand awareness campaign that will run for the next year over the Triangle airwaves. The campaign, launching in December 2009, will focus on the pure ingredients and fresh hourly batches of frozen custard made daily at all of their nine locations across the Triangle.

"We felt Rella:Cowan would be a great partner to help capture the essence of our brand. They have helped us express Goodberry's in a new, compelling way," says Henry Brathwaite, Director of Marketing for Goodberry's Creamery.

In tune with the TV campaign and messaging, Rella:Cowan is also creating a series of posters for the new Cameron Village Goodberry's location. It's Goodberry's first U.S. location with indoor seating, and it opened in October.

TimeWarner worked with Goodberry's and Rella:Cowan to produce the awareness campaign.

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