May 10, 2007

Cape Fear Coast CVB Taps Rella:Cowan for Marketing Expertise

Durham, N.C. - The Cape Fear Coast Convention & Visitors Bureau (CFC CVB) has turned to Rella:Cowan Advertising for assistance with several key marketing and advertising initiatives. The CFC CVB is the official destination marketing organization of New Hanover County, which includes Wilmington, Wrightsville Beach, Kure Beach and Carolina Beach.

"We were impressed with Rella:Cowan's thinking and successful track record," says Lee Nettles, VP of Marketing for Cape Fear Coast CVB. "They're smart and thorough, and we're looking forward to working with them to attract more people to come and play along the Cape Fear Coast."

Rella:Cowan will manage strategic and creative development for CFC CVB's print campaigns targeting various market segments, such as leisure travelers, meeting planners and tour groups. In addition, the agency will develop and execute direct marketing campaigns, as well as new tactics to support trade show and meeting exhibiting.

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