July 13, 2009

Wilmington/Cape Fear Coast CVB Taps Rella:Cowan for Marketing Expertise

Durham, N.C. - Rella:Cowan Advertising, a full-service strategic marketing and advertising agency in Durham, NC announced the renewal of their relationship with The Wilmington/Cape Fear Coast Convention & Visitors Bureau (W/CFC CVB). As part of the renewal, Rella:Cowan will continue to assist with several key marketing and advertising initiatives and assist in the development of new key online strategies. The W/CFC CVB is the official destination marketing organization of New Hanover County, which includes Wilmington, Wrightsville Beach, Kure Beach and Carolina Beach.

"Rella:Cowan has been a great partner with the CVB," says Lee Nettles, VP of Marketing for Cape Fear Coast CVB. "They continue to contribute strategic and compelling thinking to the table throughout the year, and we appreciate their extra ideas."

Rella:Cowan will continue to manage strategic and creative development for W/CFC CVB's print and online campaigns targeting various market segments, such as leisure travelers, meeting planners and tour groups. In addition, the agency will develop and execute marketing campaigns, as well as new tactics to support online and email marketing initiatives.

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