March 23, 2009

Rella:Cowan creates campaign for RTI International

Durham, NC - Rella:Cowan, a strategic marketing and advertising firm, recently developed an awareness campaign for RTI International, one of the nation's leading research and development organizations. RTI is celebrating its 50-year anniversary, and as part of the recognition, the organization is trying to raise awareness of its diverse capabilities in the Triangle area, as well as in key markets.

The overall message of the campaign is, "Answers are everywhere. So are we." This sentiment emphasizes RTI's expertise in a wide range of research fields and its global reach.

The campaign, launched this month, includes animated online ads running on websites, including nytimes.com and washingtonpost.com, as well as locally on wral.com. Print ads were developed to run in numerous trade publications and scientific journals. And an out-of-house campaign was created to run in Washington D.C. Metro stations and rail cars.

MRPP, the area's leading media planning and placement firm, worked with RTI and Rella:Cowan to research, plan and place the awareness campaign.

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