October 26, 2006

Rella:Cowan Helps Crispin Launch Newscat™

DURHAM, N.C. - Rella:Cowan, a full-service marketing and advertising agency, has developed a product launch campaign for Crispin Corporation, a provider of broadcast automation software, equipment, services and support. To launch NewsCat, an integrated news cataloguing and archiving system, Rella:Cowan developed a logo and direct mail campaign, along with an incentive prize and promotional item.

"Rella:Cowan helped us develop, implement and design a cost-effective campaign aimed at increasing Web traffic, improving product awareness and generating new sales leads," says Michael Kroll, director of marketing and communications for Crispin. "This represents the largest and most comprehensive campaign we've initiated for a product launch."

The three-part direct mail campaign drives recipients to Crispin's Web site, where they can learn more about NewsCat and register for a chance to win a trip to the 2007 men's college basketball championship.

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