School lunchrooms, apparently, aren't what they used to be. Nowadays cafeterias are managed by sophisticated software like Meals Plus. Doing our homework, we conducted an online survey of cafeteria managers, and a competitive analysis that revealed an over-reliance on techspeak. But lunch ladies really could care less about how the software worked. They just wanted to keep their lunchlines moving. Which, we thought, served up a great little tagline.

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