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You can't stay ahead of the pack by resting on your laurels. So we came up with a slew of advertising tools to re-invigorate age-old leader Chemlok Adhesives and to jump-start newer product lines such as Fusor and MetalJacket. Not only did we help maintain Chemlok's status as top dog, but we managed to create distinctive campaigns for the very different Fusor and MetalJacket markets. Pack mentality, you see, is not something we're particularly fond of.
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