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Self-Help is a well-established not-for-profit organization that helps underserved people realize the American dreams of home ownership and launching new businesses. So when they came to us to help them promote their 25th anniversary CD, we naturally turned to 1980 for a solution. By highlighting important events from that year, we underscored Self-Help's longevity, increased deposits and made people yearn for the days of feathered hair and German technopop.
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